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Acquire New Accounts


The Accounts+ solution offers simple, effective checking account acquisition using a proven direct mail strategy.

Checking accounts are as important as ever.  They aren’t just low cost deposits, they are the vehicle for non-interest income and often the single most profitable product for a financial institution. So ask yourself:  are you getting more than your fair share?

Checking account acquisition needs to be simple and clear.  It should be easy for your account holders to obtain a free checking account, and your marketing message to that end should be straightforward and easy to understand.

Accounts+ is a traditional, proven direct mail acquisition strategy designed to complement Velocity’s digital onboarding and referral solutions.

Keys to simple account acquisition targeted with Accounts+:

  • Provide a clear call to action
  • Target the right audience at the right time
  • Make an offer that is hard to refuse
  • Provide an experience that is easy and enjoyable, through your superb front line staff
  • Communicate a clear, specific message in both the mailings as well as collateral material
  • Avoid poor timing and non-optimal audience targeting that will yield high costs and little return
  • Maximize your efforts by sending your message to the right households when they are most likely to be looking to change their banking relationship
  • Ensure adequate training for your front line and encourage conversations rather than hard sales approaches
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