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Steve Swanston

Steve Swanston
Executive Vice President of Sales

Steve Swanston is Executive Vice President of Sales for Velocity Solutions. He is responsible for defining the firm’s sales strategy in order to maximize growth and market share, as well as identifying and developing strategic partnerships with industry groups and channel partners.

Steve previously spent 10 years working at John M. Floyd & Associates (JMFA) where he was instrumental in the firm’s sales growth.

He also was involved in growing JMFA through strategic partnerships and acquisitions, and was the lead person in new product identification and development. He organically started the JMFA Executive Search Practice, providing executive recruiting to financial institutions nationwide, as well as JMFA Contract Optimizer, providing cost reduction within vendor agreements.  He partnered these groups with CUES and CUNA Strategic Services respectively.

Steve left JMFA in 2013 to join CU People as its Executive VP. CU People is a leading provider of human resource and payroll outsourcing solutions to credit unions. As EVP, Steve was charged with running the firm’s daily operation, overseeing sales and marketing to expand the firm’s footprint nationally and maintaining and developing strategic partnerships with industry groups, channel partners and technology resources.

Steve has a BS in Journalism & Marketing from Texas A&M University and enjoys golf, college football and coaching his children’s baseball and soccer teams. As a resident of Houston, he has developed a deep sense of appreciation for air conditioning.